THE PROFILING FRAMEWORK FOR COACHES

Get to the core of the human mind faster through a structured process
- We promise quality
Integrate profiling into your coaching practice
- develop your niche
Learn the art of questioning from the FBI - adapted to the coaching world
- get certified by applying to the ICF
CONTINUOUS PROFESSIONAL DEVELOPMENT 

Advanced Coaching Mastery: 

The Profiling Framework for Expert Practitioners

Elevate Your Coaching Practice with FBI-Level Profiling Techniques. Master the 4-Pillar Framework to Uncover Hidden Truths, Neutralize Biases, and Drive Transformative Client Outcomes.

Online learning format: self-paced

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Are you Ready to...

master FBI-Level profiling techniques to transform Your coaching practice? And to become a certified expert in Investigative Questioning, Cognitive Bias Mitigation, and Strategic Decision-Making?

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Unlock the 4-Pillar Profiling Framework:
A Neuroscience-Backed System to Decode Client Behavior, Uncover Hidden Truths, and Drive Breakthrough Results.

Taught by Pamela Caravas, this online course is one of its kind. 
So...
Why This Certification?

✅ For Elite Coaches Who:

  • Struggle to extract truth from clients who conceal or distort reality.
  • Want to replace intuition with evidence-based strategies grounded in neuroscience.
  • Aim to differentiate their practice with FBI-inspired profiling skills.


Why this course?

In today’s dynamic workplace, understanding diversity isn’t enough—it’s about leveraging it to drive organizational excellence. Our course equips professional coaches, HR leaders, and diversity trainers with the skills to:

Identify and Address Hidden Biases:

Learn to recognize the root causes of choices and decisions and address them using evidence-based profiling techniques.

Harness Investigative Coaching:

Master clever questioning, deep-dive analysis, and linguistic strategies to drive positive client outcomes.

Optimize Decision Making:

Enhance your coaching process by integrating frameworks that counter cognitive biases and enable effective, real-time decisions.
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What You’ll Master:

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The Profiling Coaching Cycle™

A 4-phase system (Observe → Inform → Infer → Act) to structure complex assignments.

Bias-Free Observation 

Neutralize the Einstellung effect with Konnikova’s "Brain Attic" method. This is in essence how Sherlock Holmes would clear his mind to focus on what could easily be missed.

Investigative Questioning 

Extract critical insights in minutes using forensic linguistics. Pamela was trained by former FBI agents in questioning techniques which she has successfully adapted to coaching to truly form powerful questions.

Actionable Inference 

Turn data into client breakthroughs with inductive/deductive reasoning.
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  Start date

As soon as you purchase the course. Contents drip feed every week.

   Course Duration

6 weeks packed with videos, e-books, case studies, resources and real-world activities.

   FOR GLOBALLY ORIENTED PROFESSIONALS

The course is in English but can be attended by anyone with a working knowledge of the English language. 

   TIME INVESTMENT

4-5 hours per week is a good time to allocate to this course. Since it is online you can follow a self-paced mode of study.
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What's included. An overview

Course Features:

✅ Hybrid Learning: Self-paced modules (+ live labs for VIP students with simulated client scenarios).
✅ Exclusive Tools: Profiling Cycle™ templates, forensic linguistics cheat sheets, EMCC rubrics.
✅ Global Certification: Soon to be submitted to ICF for CCEs.
✅ Peer Network: Private forum for strategy swaps and mastermind sessions.

Who Should Enroll?

  • Executive Coaches handling high-stakes leadership challenges.
  • Career Coaches navigating client resistance or career transitions.
  • HR Leaders designing internal coaching programs.
  • Corporate Trainers building data-driven coaching cultures.

What you will get from this course

🔍 “Clever Questioning” Tactics – Borrowed from FBI interrogation training to accelerate trust and truth-telling.
🧠 Neuroscience of Expertise – Rewire decision-making using Bilalić’s bias-mitigation frameworks.📊 EMCC/ICF-Aligned – Globally recognized certification for career advancement.
🎯 Profiling Coaching Cycle Toolkit – Templates, checklists, and case studies for immediate application.

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What you will need to deliver

Developed by experts in instructional design and coaching, our program draws from academic research, real-world experiences, and advanced training evaluation models. We believe that by mastering diversity and inclusion coaching, you can create environments where every individual is valued and every team thrives.
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insight
Learning Logs
Two Learning Logs, one for each 3 modules.
Reflective Practice
Reflections on principles of profiling and after you have applied these in practice. 
Real World Activities
12 RWA, two for each module.
Peer coaching
3 mini sessions
KNOWLEDGE ASSESSMENT
Two Knowledge Assessments in the form of multiple choice and open ended questionnaires. One KA for every three modules.
A research Project
This is your final assessment. You either write a paper (1.500 words), or create a video presentation (max 10 min) on a topic shared during the course.

What You’ll Learn

"This course redefined my approach to coaching. The investigative techniques have made a tangible difference in my client sessions."

— Alex Miles, HR Director

The Coaching Profiling Framework

Dive into our four-pillar strategy for observing human behaviours, probing their impacts, deciphering client responses, and crafting positive interventions.

Profiling in Coaching – Theoretical Underpinnings

Introduction to Investigative Profiling Transitioning profiling techniques from law enforcement to coaching contexts.

Advanced Investigative Techniques

Develop competencies in investigative questioning and overcome biases such as the Einstellung effect.

Real-World Application

Engage in interactive case studies, role-plays, and practical exercises that translate theory into practice.

What's inside this e-learning experience?

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DURING WEEK 1

Foundations of Profiling in Coaching

Learning Objectives:
Define profiling as a strategic framework for coaching excellence.
Explain the neuroscience of cognitive biases (Einstellung effect, confirmation bias).
Topics:
  • Profiling vs. traditional coaching models: Flexibility over rigidity.
  • Neuroscience of expertise: How biases distort observation.
  • EMCC competency alignment: Ethical practice, systemic thinking.
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During week 2

Pillar 1 – Observational Mastery

Learning Objectives:
  • Objectively assess client behavior, context, and hidden challenges.
  • Mitigate biases using Konnikova’s "Brain Attic" strategy.
Topics:
  • Unbiased data gathering: Client-environment analysis.
  • Forensic observation techniques 
During week 3

Pillar 2 – Investigative Questioning

Learning Objectives:
  • Design high-impact questions to uncover concealed client truths.
  • Apply FBI-level interrogation tactics for coaching (e.g., time-efficient probing).
Topics:
  • “Clever questioning” frameworks (forensic linguistics).
  • Eliciting honest responses in high-pressure scenarios.
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During week 4

Pillar 3 – Depth Analysis of Client Responses

Learning Objectives:
  • Detect distortion, concealment, and truth-telling in client narratives.
  • Apply inductive/deductive reasoning to resolve ambiguous cases.
Topics:
  • Three-level analysis: Surface, latent, and meta-communication.
  • Behavioral psychology: Hazelwood’s profiling principles.
DURING WEEK 5

Pillar 4 – Strategic Comeback & Linguistic Agility

Learning Objectives:
  • Reframe client resistance into actionable insights.
  • Master verbal reasoning to navigate high-stakes conversations.
Topics:
  • Linguistic patterns for constructive feedback.
  • Neutralizing defensiveness: The “Positive Turnaround” method.
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During week 6

Mastering the Profiling Coaching Cycle

Learning Objectives:
  • Systematically apply the Profiling Coaching Cycle (Observation, Information, Inference, Action) to complex coaching assignments.
  • Synthesize critical reasoning, neuroscience, and investigative psychology to refine coaching strategies.
  • Evaluate client outcomes using cycle-driven metrics to improve coaching processes.
Topics:
Phase 1: Observation
  • Bias-free observation skills grounded in neuroscience.
  • Contextual analysis & Tool.

Phase 2: Information
  • Strategic retrieval and evaluation of client data.
  • Konnikova’s principle & Case Study.

Phase 3: Inference
  • Inductive/deductive reasoning to map client patterns (applied sociology/neuropsychology).
  • Building hypotheses & Tool.

Phase 4: Action
  • Designing client-specific interventions using cycle insights.
  • Balancing accountability and empathy & working with Ethical alignment: Ensuring actions uphold EMCC/ICF competency standards.
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Meet the instructor

Pamela Caravas

From the language classroom to the Harvard Medical School Conference & the United Nations Emerging Leaders Experience in 2019.  

Pamela is the first "human hacker" coach to use Sherlock Holmes Techniques worldwide in coaching. Born in Australia, she is an accomplished intellectual performance enhancement coach, an entrepreneur and founder of her global Coaching for Intellectual Performance Enhancement company headquartered in London.  

She is the first coach to work with FBI agents to create a new skill set for executive and life coaches. She is passionate about her research in the lies people tell themselves and how coaches can help their clients go past them.      

Pamela holds a postgraduate degree in Teaching from Aston University, Birmingham. She went on to study all sciences and theories related to brain-to-brain coaching.      

She is a guest lecturer at Universities and colleges teaching the Sherlock Holmes technique in Intellectual Performance Enhancement & Coaching in addition to Negotiation Skills.  

She currently works as an affiliate for UNLOQ on projects delivering coaching to the United Nations (UNDP, UNV) and the UN High Commissioner for Refugees among other projects for small and large corporations. 

To read more about Pamela, please visit her bio.
Patrick Jones - Course author
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